PRISM
The user has no upfront cost to access system. The cost of use is an affordable monthly sum that can be absorbed in the operations budget with no outlay for software or hardware and connectivity infrastructure.
PRISM provides a centralized source of media information and gives a professional image to the media. Every user gets the same story so it cannot be misquoted or misrepresented. Displacement of phone, media scrums and fax as a method of communicating with journalists. Allows media relations departments to have a database of approved media members so they can control access to such information.
Offers ease of use for both providing information and for media to retrieve such information. Staff do not need to be highly IT proficient, and with minimal training are able to use the system. This allows the media relation department to optimize its staff resources, as the system is simple to use and requires minimal input.
By posting questionnaires PRISM is able to gauge public opinion.
The database is able to archive material for future retrieval as well as leaving an audit trail. Users are able use the database to share confidential information with secured access.
Software is hosted on a secure Oracle database so users do not have to concern themselves with investing in and maintaining hardware as well as connectivity.
PRISM is a versatile web application which can be used in other industries where Media Relations is an important attribute- such as political parties, trade unions, public institutions. It allows them a highly professional profile requiring minimum resources. Smaller detachments or branches can get the benefit by paying an additional user fee giving them all the functionality of PRISM.
